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Marketing Toolkit
5381 Championship Dr #34
Ready-to-copy social media posts, email templates, and media assets for marketing this Craftsman ranch listing in Linden MI.
Facebook Posts
Three ready-to-paste captions covering launch, lifestyle, and feature angles.
Post 1 — Listing Launch
IMMEDIATE POSSESSION in Linden!
5381 Championship Dr #34 is now available. New construction Craftsman ranch by Big Sky Development in the Fairways of Spring Meadows, steps from Spring Meadows Country Club.
What you get:
- 1,900 sq ft, 3 bed/3 bath
- Vaulted Great Room with gas fireplace
- Gourmet kitchen with quartz countertops
- Primary suite with walk-in tile shower
- Full landscaping package, 9-ft ceilings
- 2-car garage, full daylight basement
Priced at $519,900. Completion scheduled for Spring 2026 with immediate possession available.
Schedule a showing this week. I expect strong interest.
Rob Moen
rob@goinwithmoen.com | 810 691 0019
Post 2 — Lifestyle Angle
Picture this: Saturday morning coffee at the kitchen island, sunlight pouring through the sliding door, a round at Spring Meadows Country Club if you are a member and the weather cooperates, and a ten-minute drive to downtown Fenton for dinner.
That is everyday life at 5381 Championship Dr in Linden.
New construction Craftsman ranch. 1,900 sq ft. 3 bed/3 bath. Country club community. Immediate possession.
This is the kind of home where the layout fits how you actually live, not how a floor plan looks on paper.
Message me for a private showing.
Rob Moen | rob@goinwithmoen.com
Post 3 — Feature Highlight
The kitchen at 5381 Championship Dr stops people in their tracks.
Quartz countertops. Center island with sink. Walk-in pantry. White cabinetry, dark wood island, pendant lighting overhead. And a sliding glass door that opens to the backyard.
This is the kind of kitchen where Sunday mornings actually happen, where everybody crowds around the island and nobody wants to leave.
New construction. 1,900 sq ft. $519,900. Immediate possession.
Want to see it in person? DM me or call 810 691 0019.
Rob Moen, Managing Broker — Keller Williams First
Tip: Facebook engagement is highest Tuesday through Thursday between 9am and 2pm local time. Pair each post with the exterior facade or kitchen island photo from the gallery.
Instagram Posts
Carousel, single, and reel-ready captions with local hashtags.
Post 1 — Carousel
Swipe through 5381 Championship Dr ➡️
New construction Craftsman ranch in Linden's Fairways of Spring Meadows. 1,900 sq ft, 3 bed/3 bath, vaulted Great Room, quartz kitchen, walk-in tile shower.
Immediate possession. $519,900.
Tap the link in bio for the full photo tour and video walkthrough.
#JustListed #LindenMI #LindenRealEstate #FairwaysOfSpringMeadows #CraftsmanRanch #NewConstruction #MichiganRealEstate #GeneseeCounty #FentonMI #ForSale #DreamHome #HouseHunting #RealEstate #ListingAgent
Post 2 — Single Image
Kitchen island energy.
This is the spot at 5381 Championship Dr where the morning coffee lands, where the kids do homework, and where Saturday breakfasts happen without anyone rushing.
Quartz countertops. Pendant lighting. Walk-in pantry around the corner.
Comment "INFO" and I will send you the full listing details.
#KitchenDesign #LindenMI #NewConstruction #CraftsmanRanch #JustListed #MichiganRealEstate #HomeSweetHome #ForSale #RealEstateLife #ListingOfTheDay
Post 3 — Reel / Story
POV: You just walked into 5381 Championship Dr for the first time. ✨
3 things that hit you immediately:
1. The vaulted ceiling in the great room, it makes 1,900 sq ft feel like more
2. That kitchen island, yes it is as good as it looks in photos
3. The backyard you can already see hosting summer dinners
Save this reel for inspo. Showing slots open this weekend. DM to book.
#HouseTour #LindenMI #NewConstruction #CraftsmanRanch #JustListed #DreamHome #RealEstateReels #InteriorInspo #HomeBuying #MichiganLiving
Tip: Reels outperform static posts 3-to-1 right now. Film a 15-second walkthrough from front door through the great room to the kitchen and pair it with the carousel caption above.
LinkedIn Posts
Longer-form posts for the professional and referral audience.
Post 1 — Professional / Market
New listing alert, and a quick note on what we are seeing in the Linden MI market.
5381 Championship Dr #34 just went live. New construction Craftsman ranch by Big Sky Development in the Fairways of Spring Meadows, steps from Spring Meadows Country Club. 1,900 sq ft, 3 bed/3 bath, priced at $519,900 with immediate possession available.
What is interesting about this one: new construction near established private country clubs does not come up often in this price range. The buyer gets a move-in-ready home with current code compliance, a full daylight basement for future finishing, and a community that already has its identity. No waiting for the neighborhood to develop.
If you know someone looking in the Linden or Fenton area, send them my way. Happy to walk them through this one or talk through the broader market.
Rob Moen
rob@goinwithmoen.com | 810 691 0019
Post 2 — Referral / Network
Quick ask for my LinkedIn network:
I just listed 5381 Championship Dr #34 in Linden MI, a new construction Craftsman ranch in one of the area's most established country club communities. Three bedrooms, three bathrooms, vaulted Great Room, gourmet kitchen with quartz, primary suite with walk-in tile shower. $519,900 with immediate possession.
Do you know a buyer looking to land in the Linden or Fenton area this season? Maybe a colleague relocating, a family ready for new construction, or a client who has been waiting for the right community to come up?
Send them my way. I will take great care of them. No pressure, just real guidance.
Thanks in advance. The best referrals always come from people who know my work.
Rob Moen
rob@goinwithmoen.com
Tip: LinkedIn rewards consistency. Re-share each post once a week with a slightly different opening line for 3 weeks.
Email Blast
Subject-line options plus a full email body for your sphere.
Subject Line Options
A.Just Listed: 5381 Championship Dr, Linden MI (new construction, immediate possession)
B.The Linden country club home I have been waiting to show you
C.New on the market: Craftsman ranch in Fairways of Spring Meadows, $519,900
D.[First Name], thought of you the moment this one came up in Linden
Email Body
Hi [First Name],
I just listed a home I have been excited to share, and you came to mind.
5381 Championship Dr #34 in Linden MI is officially on the market. It is the kind of property that does not come up often: new construction adjacent to an established private country club, with immediate possession available.
A few highlights:
- 1,900 sq ft, 3 bed/3 bath Craftsman ranch
- Vaulted Great Room with gas fireplace
- Gourmet kitchen with quartz countertops and walk-in pantry
- Primary suite with walk-in tile shower
- Full landscaping package, 9-ft ceilings, 2-car garage
- Full daylight basement with future finishing potential
Priced at $519,900. The Fairways of Spring Meadows is served by Linden Community Schools and located just minutes from downtown Linden and downtown Fenton.
I have showing slots open this weekend. If you would like to take a look, or know someone who would, just reply to this note and I will get you on the calendar.
Talk soon,
Rob Moen
rob@goinwithmoen.com
810 691 0019
Tip: Send Tuesday or Wednesday morning, segment by zip code if your CRM allows, and personalize the [First Name] token in your email tool before sending.
TikTok Scripts
Two short-form scripts plus drop-in captions.
Script 1 — Full House Tour (45-60s)
[OPENING SHOT, exterior front, slow walk-up, agent on camera]
"Okay, you have to see this Linden home before someone else snags it."
[CUT, front door swings open, hand-held push through entry]
"Walk in, and the first thing you notice is the vaulted ceiling."
[CUT, pan across great room]
"Craftsman trim package, gas fireplace, luxury vinyl plank floors."
[CUT, kitchen reveal, walk around the island]
"This kitchen: quartz counters, center island, walk-in pantry. And this is the kind of island where everybody ends up."
[CUT, primary bedroom doorway, slow reveal]
"Primary suite with tray ceiling, dual vanity, walk-in tile shower."
[CUT, backyard, low pan]
"And the backyard. Full landscaping package already done. Outbuildings permitted per HOA."
[CLOSING, agent on camera, exterior shot]
"5381 Championship Dr, Linden MI. $519,900. Immediate possession. Comment TOUR and I will send you everything."
Script 2 — POV Style (15-30s)
[ON-SCREEN TEXT: "POV: You just walked into your future home in Linden MI"]
[CUT, front door opens, first-person walk-in]
[CUT, slow pan across vaulted great room]
[CUT, kitchen island reveal with pendant lights]
[CUT, sun streaming into the primary bedroom]
[CUT, backyard at golden hour]
[CUT, front porch, sit down, exhale]
[ON-SCREEN TEXT: "5381 Championship Dr. DM for showing"]
[VOICEOVER, soft]
"Some homes you walk into. This one welcomes you in."
Captions
Caption A:
The Linden home you have been waiting for. 🏡 Comment "INFO" for the full tour.
#lindenmi #lindenrealestate #justlisted #housetour #realtor #hometour #realestate #michigan #fyp
Caption B:
New construction ranch AND a kitchen island that actually works. 😍 5381 Championship Dr is officially on the market.
#realestate #lindenmi #dreamhome #housetour #craftsmanranch #realtor #michigan #fyp #foryou
Tip: Post between 6-9pm local for best reach. Use a trending audio under 100K uses for the discovery boost.
Photos & Video
Download-ready media for use across your marketing channels. Right-click any photo or open the video in a new tab to save the original file.
